About Us

As your organization’s outsourced social responsibility consultant, GOODforBusiness LLC will collaborate with you to define your giving and engagement opportunities. Together, we can match you with local non-profits and community partners, as well as measure your impact.

Marie McNamara is the Founder and President of GOODforBusiness LLC. Marie’s career began in the mid-1990’s in Marketing and Management while volunteering with various charities. (Her complete resume with links can be found below…but here’s the real story)

In 2001, she decided to exit the workforce to concentrate on child rearing.  During those somewhat foggy years, she hosted fundraisers, cheered on the underdog and followed the beginning trends in social responsibility, post 9/11.

In 2009, as her fourth child was entering pre-school, she enrolled in a course in Strategic Fundraising for Non-Profits. She felt reconnected and inspired. Two days before she was set to start, the course was canceled due to lack of enrollment.  The wind in her sails was gone.

As luck would have it, her sister-in-law introduced her to 2 women who were launching a women’s support and networking group, B.I.G. (Believe, Inspire, Grow) in New Jersey and invited her to come down to a meeting. This meeting would be the start of the next chapter of her life.

Over the next few years, she launched new chapters of B.I.G., organized monthly meetings, found expert speakers on business topics and managed the daily operations along with the HQ Team.  The connections that she made led her to her next job and ultimately creating GOODforBusiness.  Surrounding herself with inspiring people, delving into relevant reading materials and attending lectures fueled her desire to engage with socially-minded business people.

During this time, Marie continued to volunteer and run engaged fundraisers (list found below), with most of her focus at Hartford Area Habitat for Humanity.  In 2014, she was offered the position of Individual Engagement Manager for the local affiliate.  She loved her role there and she managed initiatives including: Building on Faith, Women Build, Youth United, Gingerbread Build and the annual Golf Tournament.

In the fall of 2017, Marie attended various local events which focused on social responsibility and businesses that were aligning themselves to address important community issues.  She has continued to listen and network with local non-profits, to hear and understand their needs.  She has heard from many business owners that they struggle not only to commit to financial philanthropic endeavors, but just don’t have the time to get things done. They are also paralyzed at how to measure the impact they are making.

The idea to open her own LLC was born. In February of 2018, she received a Certificate of Achievement through Penn: Social Policy and Practice in Corporate Social Responsibility: A Strategic Approach. In April, she created her LLC and here we are.

Marie McNamara lives in West Hartford with her husband, their 4 children, and dog Stella.




Individual Engagement Manager 2014 – 2017

Worked with the Development Team to identify, cultivate, solicit, and steward individuals in the Greater Hartford area. Created fundraising opportunities to engage the individual and connect them to the Habitat mission. Initiatives included: Building on Faith, Women Build, Youth United, Gingerbread Build and the annual Golf Tournament.  Coordinated and implemented strategies and tactics to meet annual goals with a focus on increasing overall support. Worked to maintain and strengthen Hartford Habitat’s brand recognition throughout the Greater Hartford area including television and radio interviews.


Director of Prospect Leadership – 2010 – 2014

Managed the pipeline of all Group Leader Prospects of this national women’s support, education and networking organization. Hosted prospective leader calls, interviewed prospective leaders, distributed legal paperwork and matched prospective leaders with current leaders for additional support. Managed all operational issues including the management of prospect leads and coached prospective leaders through the launch of their local group. Worked with B.I.G. HQ to develop key initiatives to further the organization’s growth and development.


Managed operations and Marketing for this correspondent banking service located in Glastonbury, CT.  Founded in 1998, BBN was created to provide high quality and competitively priced products along with outstanding service to community financial institutions. BBN is focused on working with this community banks to help them to compete and to thrive.



HARTFORD AREA HABITAT FOR HUMANITY: Family Partner, Team Leader for Women Build, Marketing Committee, Golf Tournament, Gingerbread Build

WEST HARTFORD FOOD PANTRY: Created and organized this first of its kind “Fill-A-Bus” Food Drive in the region. In 3 years, this annual event, held at Bugbee Elementary school, has donated more than 11,000 items of food to the West Hartford Food Pantry, while engaging students in volunteers and understanding the concept of “Food Insecurity”.  

BUGBEE ELEMENTARY SCHOOL: Community Service Committee Chairperson

Managed all activities related to Community Service including: Thanksgiving Food Drive and creating Valentine’s for the homebound.  Implemented Trick or Treat for Troops Project, sending leftover candy to troops overseas and merged this activity with Veteran’s Day by having students write cards to service men/women.

MERCY HOUSING / CATHERINE’S PLACE: Provided dinner for 15-20 women each month for this year-round transitional home for homeless women in recovery. Area social service agencies assist residents in securing employment, housing, and other necessities for independent living.

GIRL RISING MOVEMENT: Organized Fundraiser and Advocacy Event for Film.










Certificate of Achievement through Penn: Social Policy and Practice in Corporate Social Responsibility: A Strategic Approach. Feb 2018

Various courses through the CT Non-Profit Alliance in Development, Grant Writing, Donor Acquisition and Retention, Social Media and Email Target Marketing, Customer Relationship Management.

Central Connecticut State University: Early Childhood Education 1988-1993